I still had so much to share with you about how to get your projects published that I had to break it into two parts. You can read part one HERE.
Remember, I'm sharing with you my experiences. This is not to be confused with an expert's "how to" on the topic!!!
In part two let's talk about:
How to increase your chances of getting "found"
How to write your article
Who does the photography (if you don't)?
Do magazines pay you?
The impact on your business/blog
How to increase your chances of getting "found"
Just being on the web anywhere can get you "found". It could be on a blog, Etsy, Pinterest, etc. Editors are scouring the web and keeping an eye out for projects that are a perfect fit for their magazines. My "French Market bags" were found by
the Haute Handbags editor on Pinterest.
A little tip regarding Pinterest: I made a pin board entitled "My Projects" in order to give editors (or anyone looking) the opportunity to take a peek at my other projects easily. If you have all your projects in one place, it will maximize their exposure. Additionally, for those who don't blog, it keeps all your projects in a nice, tidy space online.
How to write your magazine article
Imagine: After waiting weeks or even months...you hear from an editor. Great news...they want to publish your project!!! After you jump up and down, you will have to take a deep breath and actually write the article. Don't panic!! They will give you their parameters. Usually they will ask you to forward the following: A paragraph about the inspiration for your project (usually they will require a minimum/maximum word count), a supply list, instructions for your project, and a short bio on yourself. Do the best you can, they are professionals and will make any corrections needed (thank goodness for that). Before publication you will usually get a proof of your article to make any corrections to their changes. For example, I laughed when I received the proof back from Altered Couture.
-Vintage buttons and jewels
-Torch
TORCH?? What?!?! ...I sent back an email that basically read: "No, no. A candle/open flame will work just fine! No torch needed." LOL!
They will always ask you to include a short bio that will be featured alongside the article. I frequently read bios accompanying articles and some are pretty darn impressive!! I used to think the editors wrote these bios (I'm not sure how logical that line of thinking was) but I now realize that the bios are actually written by whomever's project is being featured!!
Below is the bio I include to all publications for print:
After working in pharmaceutical sales, Carol Turner left the corporate world to pursue her dreams. She combined her skills in sales and marketing with her creative talents and opened her online store, The Polka Dot Closet, at thepolkadotcloset.com. Carol also shares her numerous and varied DIY projects and detailed tutorials on her popular blog: thepolkadotcloset.blogspot.com. If you are ever in the Orlando area, be sure to visit Carol’s retail space at Orange Tree Antiques in Winter Park, Florida.
So, for example, who wrote "...her popular blog..." in the bio?? I did!! It can be embarrassing and feel slightly egotistical "tooting your own horn". However, remember that you're writing a bio because you are about to be published!! Take liberty with three or four sentences and give readers the best impression of yourself that you can!
Who does the photography?
Easy answer: Sometimes it's you and sometimes it's the magazine. Most publications will ask you for photographs of the project. Even if this is the case, I email and ask them if I can send my project into the magazine for them to photograph. Honestly, most magazines will want you to photograph and email them photos of your own project. I still always ask and have been lucky enough here and there to have publications do the photographing. Some of you may prefer and (or) really enjoy taking photographs of your projects, but if not, don't panic!! I'm not a professional by any stretch and I have taken most of the photographs for my articles. If you don't feel comfortable taking your own photos, think about who you know that is skilled behind the camera. The photos of my first published project were taken by a neighbor girl that was taking a photography class. I asked and she was thrilled just to be credited in the article. If you have one nearby, venture into a local camera shop and see if they know someone who would like to take photos in exchange for having their work published...I would bet that you'll get some takers; everyone likes to see their name in print!
Do magazines pay you?
It is such an honor and privilege to see my projects in print that the monetary value is truly never even a thought (I'm not exactly sure anyone could make a living on getting projects published anyway). However, here's the scoop: Each publication is different. Here are the ranges of compensation for getting published:
1. Just the incredible honor of being published
2. Getting published and a free copy of the magazine
3. All of the above plus $25-$35 dollars per published page.
This has been my experience with compensation. However, let's get real...the compensation part is just "icing on the cake". The true joy is in the honor of being published!
What is the impact of being published on your business/blog?
In my experience, the short answer is: Not much! This was so surprising to me. I had no idea what to expect the first time I was published. I had dreams of my blog becoming crazy popular, and retailers calling me wanting to buy products; I didn't know what to expect. I thought "this is big; really big!" However, the truth is that I've received a few new blog followers. Also, when my "Vintage framed paper dolls" and "French Market bags" were published, I sold a few in my online store. That's it. Though my dream of being published did not have a huge "impact", this has not in any way stopped me from submitting projects to be published. As I've already mentioned, the prize is really the honor, not so much the residual effect. It's so much fun; a total natural high, and it gives me the great feeling of validation.
I hope this answers a lot of your questions and demystifies the "getting published" process. Even if you aren't a crafter, magazines and newspapers are always looking to publish gorgeous houses, outdoor spaces and inspiring short stories. Every one of you has something news worthy to share with the rest of us.
I would feel so proud if you were able to use my experiences to help you get published. I'm sure those of you who want to be published will be. Please let me know if my posts gave you the gentle nudge you were looking for and I would be thrilled to blog about your successes!!!
Please don't hesitate to contact me if I can help you in any way.
Happy Creating!
