August 5, 2013

The Secret To Selling Frames

I sell a lot more frames than pictures in my antiques booth and when I did the series about selling antiques, "What Sells and What Doesn't", It seems many of you do too.



Pictures are hard to sell since they have to appeal to a customers specific style, color, taste, and decor.......


......But frames are a good seller!

  I previously used vintage sheet music or old copied pictures as a frame filler


The problem with filling the frames with anything, is that customers still thought I was selling a picture

So.....ARE YOU READY FOR THE SECRET????

Wandering around an antique store one day I saw a vendor had filled her frames with doilies....



Eureka.....Now the customers knew what was for sale.....THE FRAME, not a picture of sheet music or an old photo.  

As soon as I tried this I started selling frames like crazy!   I thought I would pass it on........I just can't keep a good secret!

Happy Selling!
Carol

53 comments:

Miss Kitty said...

This is so cool! Thanks for sharing that tip with us...I would have never thought about it. You are right about pictures being so personal and specific...the "wrong" picture could turn someone off from buying a great frame.

NanaDiana said...

That is such a GREAT idea! Thanks!!! xo Diana

Maureen Wyatt said...

That is so clever! I'm glad you can't keep a secret.

Julia - "Vintage with Laces" said...

That's a great idea and looks so beautiful. I don't have a booth or store but I'm sure all sellers will love that tip. It's so sweet of you to share it.

Bente said...

The frames looks amazing with your idea. I also love that little desk under here. You made it so beautiful.

Hugs from here

Silvia said...

What a brilliant Idea. Often, from a shoppers point of view, I wouldn't buy a Frame because I simply didn't like the picture in it. the picture always drew my eye and mind away from the frame. Great selling point.
Having said that the frames with the doilies look like a wonderful display in their own right.

Graceful Rose said...

Carol, what a great idea. Me being an artist, I never look at the picture but only the frame but I guess not everyone does that. I love your idea though. Thanks for posting.

Debbie said...

OK, number 1, that's a great idea. Number 2, I think the doilies look so pretty that I might just leave them that way if I bought it.

Kathy said...

You are so right. Even when I am shopping for a frame I have a hard time looking past what is in it. This is a great solution.

Patty Patterson said...

What a cute idea! Pretty frames, too!

Laurie said...

what a great idea!!!!!!

Gail Schmidt said...

What a FAB idea! I too have the same issue with people thinking the filler means I"m selling a picture. Thanks for your always generous sharing.
Gail

Holly- Cutie Pie Cottage said...

Oh thanks! It's been a long time since anyone told me a secret! :)

Marilyn said...

I like the doilies in the frames and might buy one just to keep "as is"-if I were shopping in your booth!♥♫

Betsy@My Salvaged Treasures said...

I love this idea. I have the same problem, I want the frame to look nice and have something in it, but the picture is always too specific and the first thing people notice. I'm making a trip to the party supply store to get some doilies in all sizes. Thanks Carol!

Julie Shelander - Entirely Apropos said...

*Excellent tip*
I'm on it!
Thanks, Carol!

SavannahGranny said...

GREAT IDEA! I have a lot of frames needing to go up on Etsy but they just weren't exciting. Now they will be awesome. Thanks for the tip. xoGinger

DownTheLaneWithDaisy said...

Aren't some of the best ideas some of the most simplistic? A cross between a "duh" moment and wow, why didn't I think of that? lol

Trishia said...

Question: does the frame need to be painted white? If a conglomeration of frames that were wooden, metal, black, brown, etc,etc, were put together, would that still work? Or should that conglomeration all be painted white?
Thanks, Trishia

Claudia Tyler said...

Merciful heavens! Is that crazy or what? Here I am struggling to sell all these frames and wondering why I can't. How simple and easy - go figure. Thanks, as usual, for your profound insight.
Claudia

Cynthia said...

What fantastic idea and solution!

Cynthia

Debbie@Debbie-Dabble and A Debbie-Dabble Christmas said...

Carol,
Love the frames and love the doilies as fillers.....Great idea!!

Hugs,
Debbie

June said...

Can't wait to try this idea! It gives the grouping of frames such a beautiful, cohesive look. I have used scrapbook paper with stripes or small prints and that seems to work well. Keep sharing those secrets - we love them!

Createology said...

This is what blogging is wonderful for...sharing great ideas! These frames look fabulous with doilies! I am also thinking of an idea that this inspiration has given me for my stamped book pages. Thank you dear...

Terra said...

Brilliant and attractive idea, thanks for telling us about it. I am not sure if the doilies are paper or cloth, but either way the effect is pretty.

Jan Cohen said...

Are they paper doilies and not fabric?

great look!

Meggie said...

I'm one of your newest followers...love your blog. You have so many wonderful ideas I would like to try.

Mimi Sue said...

Great idea! I just signed up for a booth in a newly opened antique mall. You were the inspiration to get me going. Thank you! I hope I can be half as successful as you! Mimi

Egretta Wells blog said...

Good idea! But I would bet that most people who buy the frames, never add anything...they LIKE THE DOILIES in them. I will try it in my area and see.

sissie said...

Great idea Carol. Thanks for sharing your secret!

hugs
Sissie

Jamie said...

What a great idea for selling frames. I actually love how the doilies look in them. Your ideas and tips are always great. Have a wonderful day!
~ Jamie

Celestina Marie said...

Love it Carol, great idea to sell frames this way. They are so pretty with the doilies.
Hugs!

Donna said...

Your frames look just gorgeous with the paper doilies! I never would have thought of that! I love hunting for interesting frames that I can paint and add to my shop. Now I am so excited that I can hardly wait to try out your idea! Thanks so much for sharing:)

The Polka Dot Closet said...

A couple of you have asked, and these are paper doilies from the dollar store

Carol

Cozy Thyme Cottage said...

I do love the doilys in the frames but I would also like the sheet music. That gives me an idea for that is I could find wall space! Nancy

Sherry@Back2Vintage said...

What a wonderful secret. Thanks for sharing!!!

GARAGE SALE GAL said...

I always appreciate your "secrets"!
Thanks!
The sidetable turned out lovely!
Maybe you should write a book about all your "secrets"!
Warmly,
deb

A Paris Flea said...

Okay, I'm so borrowing this idea. I've been down the same road as you with how to fill them so people don't think I'm trying to sell a picture.

happiness~Mickie

Jan Flood said...

Great idea Carol. When we opened our booth five months ago I loaded up on frames, all types and sizes. Painted some and left some original, and don't think I've sold a single one :) I might try a "white sale" with all white frames using the doilies.

Curtains in My Tree said...

great idea I am filling my own frames with lace dollies

they will look so good sitting around in my studio

Simply Lokal said...

What a great idea! I love how the frames look with the doilies!

Ann said...

I always put a paper in the frame that says "Frame 4 x 6" or whatever the size. I used to make copies of old photos but mostly I put a blank paper in the frame and they sell. I like your idea though, thanks for sharing.

Ivy and Elephants said...

Thanks for the tip, what a cool idea, and cheaper, too! Love it!
Hugs,
Patti

Lauren @ My Wonderfully Made said...

What a perfect tip! We probably all have doilies in our stash and this is great because even if they are imperfect you could still use them this way!

Sunny said...

Carol, you're so talented and such a giver! Thank you for sharing your "secrets" with the rest of us!

20 North Ora said...

Interesting!

Judy

Shabbygal said...

Who would of thought it? Thanks for sharing! Will be trying this! Traci

A Magical Whimsy said...

Hi, Carol
This is an excellent idea for selling vintage frames. Yeah, sometimes when I buy a frame the vintage picture is kind of unique but not always the style I have in my house.
Thanks for sharing!
Teresa in California
http://amagicalwhimsy.blogspot.com/

Tammy Woodcock said...

I not only the look but the idea behind the look. I don't sell in a booth or anything but It's a wonderful way to use precious laces that are to fragile to sew into projects and preserve them. Fabulous share as always. Thank you and hugs. Tammy

hopeandjoyhome said...

great idea..as my friend Debbie says,"Sometimes you have to draw those dots reeeeally close together" (when I ask, "Why can't people see the possibilities in this great vintage piece?)

Little Miss Maggie said...

You hit the nail on the head for our mall too. Frames sell with no photos or pictures and pictures or oils sell with no frames. Go figure. Doilies are a great idea.

Bridget said...

Your a very talented lady. What a FANTASTIC idea. It's very nice of you to share with us. I believe that what crafting is all about is sharing its very nice to see someone else feels the same. Thank you very much crafting hugs Bridget x

Kathy said...

Great Idea! Just Perfect, I will be eager to give it a try. Thanks, Kathy