Advertising for the Polka Dot Flea has started in a big way!
Vintage Finds Magazine is a VERY COOL free magazine available in shops (and online) all over Florida, keeping vintage lovers informed of the latest vintage shows, shops and happenings in Florida...The kind of shops and shows that WE ALL love.
I put an ad in the April issue , but wait...
...Kathy the editor added the Polka Dot Flea to the cover of the newest issue...but wait...
...When Kathy hand delivers Vintage Finds Magazine to Vintage stores all over Florida she offered to also distribute Polka Dot Flea postcards!
WHAT???!!!...How nice is this??...Kathy will be distributing 6000 Polka Dot Flea postcards to over 100 vintage shopkeepers to hand out to their customers; priceless advertising for the Flea...Thank you, thank you!
The Polka Dot Flea will also be advertised in the Orlando Weekly Reader (A cool hipsters magazine you can find at most local restaurants and cafes) and in the "Calendar of events" section of the local newspaper and TV station (If the Polka Dot Flea grows I will expand to national magazines)
Starting May 1st, postcards and posters will be hand delivered to every cafe, shop, Starbucks and boutique in town (I did sales for 20 years...lets see if I've still got it!)
And then of course there is social media...I would be beyond grateful if anyone wants to share any of the images or info in this post on their social media outlets.
So...Heres the deal: I have calculated that I need 699.5 Polka Dot Flea customers to attend the inaugural show (699 average sized people and one really skinny girl) to break even. Anything over 699.5 customers will allow me to recoup my initial investment and fund the next show.
I am putting every ounce of my being (that's a lot of ounces) into the planning and prep for the Polka Dot Flea. So, if it turns out to be a big fat flop I will have no regrets!
I will at least know that I tried and gave it my all and had more fun in the process than a girl deserves...and that my friends is priceless!
If you have a minute you can visit Vintage Finds Magazine HERE